In various forums, Xiaomi, the company that was built by Lei Jun often gets ridiculed and often used as a joke.
Reporting from Gizchina in Jakarta, Tuesday, December 1, 2020, before Xiaomi, they have other names such as Red Star, Red Pepper until Black Rice.
“But for various reasons, no names that were accepted. During the next discussion, I suddenly remembered my favorite quote, Buddha ie Seeing a Grain of Rice, as Big as Mount Tu Di,” he said.
Then, someone suggested him to call the company name Rice (Mi).
“And the name of Xiaomi was sparked. That name immediately got approval. So we started to use it,” said Lei Jun again.
Lei Jun also shared his opinion on how the name affects the company.
Lei Jun asked, “Can a premium sounding name drive the company’s growth? The answer is definitely no. If a company lacks core technology, poor products, doesn’t pay attention to user experience, then the company can’t succeed. Conversely, even though the company name is simple, the whole team can work hard through technology and eventually get rewarded, so it all depends on the job and the people.”
Xiaomi is the dream of engineers who rely on technology and products to change the world, he continued.
“Xiaomi proves that the best products have the best prices. So users can be sure to buy with their eyes closed,” said Lei Jun.
Xiaomi has always focused on technology, product quality, and user experience. These three strategies have succeeded in bringing Xiaomi into the Fortune 500 list and excelling as the youngest company.
The success of Xiaomi proves their value which is supported by good technology and products. In fact, back then the price of Xiaomi was quite affordable with very good quality.