Barbie doll maker capitalized on the coronavirus, doll sales skyrocketed, as cited from the Wall Street Journal.
For the third quarter, sales of Mattel, Inc.’s flagship toy grew 29%. It clarifies that this is a record for the company for at least 20 years.
According to analysts, the increase in sales is due to quarantine measures around the world, including the closure of schools and kindergartens.
Parents try to entertain their children and, in order not to abuse the computer, many choose toys they know and are familiar with.
In July, Mattel, Inc. announced the release of a set of Barbie dolls, timed to coincide with the upcoming US presidential elections.
The 2020 Barbie lineup will include four dolls, each associated with public and leadership roles: candidate, company manager, fundraiser, and voter.
According to the manufacturer, the purpose of the launch is to educate girls’ interest in shaping the future of American society.