The Korean Business Research Institute has revealed brand reputation rankings for individual boy group members of this month!
The rankings were determined by analysis from consumers as a participant, media coverage, communication, and community awareness indexes of 653 boy group members, using big data collected from November 19 to December 19.

BTS’s Jimin topped the list for the 24th consecutive month, rounding out a full two years at No. 1 in the rankings. His brand reputation index for December came out to 7,180,413, marking a 38.30 percent rise in his score since last month.

High-ranking phrases in Jimin’s keyword analysis included “MAMA,” “Billboard,” and “scholarship,” while his highest-ranking related terms including “thankful,” “record,” and “sexy.” The idol’s positivity-negativity analysis revealed a score of 82.87 percent positive reactions.

BTS dominated this month’s top 10, with all seven members ranking within the top eight. J-Hope rose to second place after enjoying an impressive 131.47 percent increase in his brand reputation index for a total score of 6,372,532.

Finally, EXO’s Kai came in third place with a brand reputation index of 5,704,162, marking a 57.10 percent rise in his score since November.
Check this out for the top 10 ranks for this month below :

1. BTS’s Jimin
2. BTS’s J-Hope
3. EXO’s Kai
4. BTS’s V
5. BTS’s Jungkook
6. BTS’s RM
7. BTS’s Jin
8. BTS’ Suga
9. ASTRO’s Cha Eun Woo
10. Super Junior’s Kim Heechul